Lead Enrichment & Qualification
Enrich B2B leads with technographic data for better targeting
Understanding a prospect's technology stack helps sales teams personalize outreach and qualify leads faster. EdgeDNS provides instant technographic insights from any company domain.
The Challenge
Sales teams waste time on poorly qualified leads that don't match ideal customer profiles. Manual research on prospect technology stacks is time-consuming. Generic outreach based on limited data results in low response rates and longer sales cycles.
The Solution
Automatically enrich leads with technographic data including CMS platforms, frameworks, analytics tools, CDNs, and email hosting. Use this data to score leads, personalize outreach, and prioritize accounts using your products or complementary technologies.
Endpoints Used
Combine these EdgeDNS endpoints to build this solution.
/v1/domain/techTry in PlaygroundTechnology Detection: Comprehensive technology stack identification
/v1/domain/cmsTry in PlaygroundCMS Detection: Identify content management system
/v1/domain/frameworkTry in PlaygroundFramework Detection: Detect frontend and backend frameworks
/v1/domain/analyticsTry in PlaygroundAnalytics Detection: Find marketing and analytics tools
/v1/domain/email-hostingTry in PlaygroundEmail Hosting: Identify email service provider
Results You Can Achieve
Increase lead qualification accuracy
Technology fit scoring based on actual tech stack data
Personalize outreach at scale
Reference specific technologies in email sequences
Prioritize high-fit accounts
Focus on prospects using complementary technologies
Code Example
Enrich lead with technographic data
async function enrichLead(companyDomain) {
const headers = { 'Authorization': 'Bearer YOUR_API_KEY' };
const [tech, cms, framework, analytics, email] = await Promise.all([
fetch(`https://api.edgedns.dev/v1/domain/tech?domain=${companyDomain}`, { headers }),
fetch(`https://api.edgedns.dev/v1/domain/cms?domain=${companyDomain}`, { headers }),
fetch(`https://api.edgedns.dev/v1/domain/framework?domain=${companyDomain}`, { headers }),
fetch(`https://api.edgedns.dev/v1/domain/analytics?domain=${companyDomain}`, { headers }),
fetch(`https://api.edgedns.dev/v1/domain/email-hosting?domain=${companyDomain}`, { headers }),
].map(p => p.then(r => r.json())));
const techStack = {
cms: cms.data.cms,
framework: framework.data.framework,
analytics: analytics.data.tools,
emailProvider: email.data.provider,
allTechnologies: tech.data.technologies
};
// Calculate fit score based on target technologies
const targetTech = ['React', 'Node.js', 'AWS', 'Stripe'];
const matches = techStack.allTechnologies.filter(t =>
targetTech.some(target => t.name.includes(target))
);
const fitScore = Math.round((matches.length / targetTech.length) * 100);
// Generate personalization hooks based on detected tech
const hooks = [];
if (techStack.cms) hooks.push(`Uses ${techStack.cms} for content`);
if (techStack.framework) hooks.push(`Built with ${techStack.framework}`);
return {
domain: companyDomain,
techStack,
fitScore,
personalizationHooks: hooks
};
}Learn More
Explore industry standards and best practices related to this use case.
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