Media|Content Marketing Manager / Growth Lead

Content Marketing Intelligence

Monitor content freshness, link health, domain authority, and traffic estimates for content strategy

Content decay silently erodes your search rankings. EdgeDNS provides the intelligence layer for your content strategy — track content freshness, audit link health, benchmark domain authority, estimate competitor traffic, and discover RSS feeds for syndication monitoring.

The Challenge

Content marketing teams publish hundreds of pages but rarely audit what they already have. Stale content drops in rankings. Broken links erode user trust and SEO equity. Competitor content strategies remain opaque without expensive third-party tools. Manual content audits are too slow to keep up with publishing velocity.

The Solution

Use EdgeDNS content intelligence APIs to automatically detect content decay via freshness signals, audit broken links and redirect chains, benchmark domain authority scores, estimate competitor traffic volumes, and discover RSS feeds for monitoring competitor publishing cadence.

Endpoints Used

Combine these EdgeDNS endpoints to build this solution.

GET

/v1/domain/content-freshnessTry in Playground

Content Freshness: Analyze last-modified dates, publish dates, and content age signals

GET

/v1/domain/link-healthTry in Playground

Link Health: Check for broken links, redirect chains, and anchor text quality

GET

/v1/domain/authorityTry in Playground

Domain Authority: Get composite domain authority score from multiple ranking sources

GET

/v1/domain/traffic-estimateTry in Playground

Traffic Estimate: Estimate monthly organic traffic volume and traffic tier

GET

/v1/domain/feedsTry in Playground

Feed Discovery: Discover RSS, Atom, and JSON Feed endpoints with WebSub hub detection

GET

/v1/domain/faviconTry in Playground

Favicon: Extract favicon and icon URLs for content curation dashboards

Results You Can Achieve

Catch content decay before rankings drop

Content freshness analysis identifies pages that need updates — stale content is flagged by age category so you can prioritize refreshes

Data-driven competitive content strategy

Authority scores and traffic estimates reveal which competitors have the strongest organic presence and where gaps exist

Scale content auditing across hundreds of pages

Automated link health checks, feed discovery, and freshness analysis replace hours of manual content inventory work

Code Example

Build a competitive content dashboard

javascript

const competitors = ['competitor1.com', 'competitor2.com', 'competitor3.com'];
const headers = { 'Authorization': 'Bearer YOUR_API_KEY' };

const insights = await Promise.all(competitors.map(async (domain) => {
  const [authority, traffic, freshness, feeds] = await Promise.all([
    fetch(`https://api.edgedns.dev/v1/domain/authority?domain=${domain}`, { headers }),
    fetch(`https://api.edgedns.dev/v1/domain/traffic-estimate?domain=${domain}`, { headers }),
    fetch(`https://api.edgedns.dev/v1/domain/content-freshness?domain=${domain}`, { headers }),
    fetch(`https://api.edgedns.dev/v1/domain/feeds?domain=${domain}`, { headers }),
  ].map(p => p.then(r => r.json())));

  return {
    domain,
    authorityScore: authority.data.authorityScore,
    trafficTier: traffic.data.trafficTier,
    contentAge: freshness.data.contentAge?.category,
    hasFeeds: feeds.data.count > 0,
    feedCount: feeds.data.count,
  };
}));

insights.sort((a, b) => b.authorityScore - a.authorityScore);
insights.forEach(i => {
  console.log(`${i.domain}: Authority ${i.authorityScore} | Traffic ${i.trafficTier} | Content ${i.contentAge}`);
});