Media|Content Marketing Manager / Growth Lead

Content Marketing Intelligence

Monitor content freshness, link health, domain authority, and traffic estimates for content strategy

Content decay silently erodes your search rankings. EdgeDNS provides the intelligence layer for your content strategy — track content freshness, audit link health, benchmark domain authority, estimate competitor traffic, surface rich-results gaps in your structured data, and discover RSS feeds for syndication monitoring.

The Challenge

Content marketing teams publish hundreds of pages but rarely audit what they already have. Stale content drops in rankings. Broken links erode user trust and SEO equity. Competitor content strategies remain opaque without expensive third-party tools. Manual content audits are too slow to keep up with publishing velocity.

The Solution

Use EdgeDNS content intelligence APIs to automatically detect content decay via freshness signals, audit broken links and redirect chains, benchmark domain authority scores, estimate competitor traffic volumes, surface which pages qualify (and which fail) Google rich-results eligibility, and discover RSS feeds for monitoring competitor publishing cadence.

Endpoints Used

Combine these EdgeDNS endpoints to build this solution.

GET

/v1/domain/content-freshnessTry in Playground

Content Freshness: Analyze last-modified dates, publish dates, and content age signals

GET

/v1/domain/link-healthTry in Playground

Link Health: Check for broken links, redirect chains, and anchor text quality

GET

/v1/domain/authorityTry in Playground

Domain Authority: Get composite domain authority score from multiple ranking sources

GET

/v1/domain/traffic-estimateTry in Playground

Traffic Estimate: Estimate monthly organic traffic volume and traffic tier

GET

/v1/domain/structured-dataTry in Playground

Structured Data: Surface rich-results eligibility and strategic schema gaps (missing breadcrumbs, organization, sitelinks) on competitor and own pages

GET

/v1/domain/feedsTry in Playground

Feed Discovery: Discover RSS, Atom, and JSON Feed endpoints with WebSub hub detection

GET

/v1/domain/faviconTry in Playground

Favicon: Extract favicon and icon URLs for content curation dashboards

Results You Can Achieve

Freshness scoring by content age

Pages flagged as fresh, aging, stale, or critically stale — so refresh queues prioritize the right URLs.

Domain authority + traffic estimate per competitor

Authority and traffic signals reveal who actually competes for SERP space versus who only looks competitive.

Rich-results eligibility on competitor content

See which competitors qualify for rich snippets, FAQ accordions, and breadcrumb trails — and which strategic schema gaps you can exploit on your own pages.

Audit hundreds of pages without manual review

Link-health, feed discovery, freshness, and schema analysis run in batch — replaces hours of spreadsheet-driven inventory work.

Code Example

Build a competitive content dashboard

javascript

const competitors = ['competitor1.com', 'competitor2.com', 'competitor3.com'];
const headers = { 'Authorization': 'Bearer YOUR_API_KEY' };

const insights = await Promise.all(competitors.map(async (domain) => {
  const [authority, traffic, freshness, feeds] = await Promise.all([
    fetch(`https://api.edgedns.dev/v1/domain/authority?domain=${domain}`, { headers }),
    fetch(`https://api.edgedns.dev/v1/domain/traffic-estimate?domain=${domain}`, { headers }),
    fetch(`https://api.edgedns.dev/v1/domain/content-freshness?domain=${domain}`, { headers }),
    fetch(`https://api.edgedns.dev/v1/domain/feeds?domain=${domain}`, { headers }),
  ].map(p => p.then(r => r.json())));

  return {
    domain,
    authorityScore: authority.data.authorityScore,
    trafficTier: traffic.data.trafficTier,
    contentAge: freshness.data.contentAge?.category,
    hasFeeds: feeds.data.count > 0,
    feedCount: feeds.data.count,
  };
}));

// Also compare rich-results eligibility on each competitor's flagship page
const schemaInsights = await Promise.all(competitors.map(async (domain) => {
  const schema = await fetch(
    `https://api.edgedns.dev/v1/domain/structured-data?domain=${domain}`,
    { headers }
  ).then(r => r.json());
  return {
    domain,
    eligibleTypes: schema.data.richResultsEligibility?.eligibleTypes ?? [],
    strategicGaps: schema.data.strategicGaps ?? [],
  };
}));

insights.sort((a, b) => b.authorityScore - a.authorityScore);
insights.forEach(i => {
  console.log(`${i.domain}: Authority ${i.authorityScore} | Traffic ${i.trafficTier} | Content ${i.contentAge}`);
});
schemaInsights.forEach(s => {
  console.log(`${s.domain}: rich-result types = [${s.eligibleTypes.join(', ')}] | gaps = [${s.strategicGaps.join(', ')}]`);
});