What Is DMARC and Why Does It Matter?
DMARC stands for Domain-based Message Authentication, Reporting & Conformance. It builds on two existing email authentication standards — SPF and DKIM — by adding a policy layer that tells receiving mail servers what to do when authentication fails.
Without DMARC, a spammer can send emails that appear to come from your domain, and the receiving server has no guidance on whether to deliver, quarantine, or reject those messages. DMARC closes this gap by publishing a policy in your DNS that explicitly defines how failures should be handled.
Since February 2024, Google and Yahoo require DMARC records for domains sending more than 5,000 emails per day. Microsoft followed with similar requirements. Not having DMARC now directly impacts your email deliverability.